Buick Brings Up Riviera Coupe Once Again
Buick has been thinking about a coupe again, perhaps another reemergence of the classic Riviera? More specifically, GM, after the success of new, smaller & sportier Buick models, wants to give the B another shot at sports coupes. Last year, an updated Buick Riviera concept hit auto show floors, complete with gullwing doors and an Apple laptop styled instrument panel. It was as if the DeLorean from Back to the Future made sweet love to the Star Trek reboot USS Enterprise and had a Buick baby.
Automotive News recently interviewed Buick design director John Cafaro, who confirmed that Buick is targeting a younger audience. “My role is really being a zealot for getting Buick more youthful, more spirited and probing ideas for coupes, more expressive vehicles,” he said. “That is really my job.” Pretty good gig, if you ask me.
Currently, the automaker sells just three different models, including the soon-to-be-cancelled Lucerne. Aside from the full-size crossover Enclave, the company also sells the LaCrosse, completely remodeled for 2010.
“Buick definitely needs more product in the pipeline,” Cafaro said, later mentioning that the company needs a new car that makes a statement. Any such car would become Buick’s flagship. “A coupe is definitely where you say, ‘I’m back.’”
The Source: WCF
Leave a Reply