Buick Will Now Be Opel Models
Opel, the foreign auto maker owned by General Motors, and the design inspiration for Saturn (ie: Saturns are rebranded Opels) may be the model maker for future Buick cars. Since Saturn will be dead by 2011, according to GM, Opel’s presence needs to continue on the continent of North America. In order to achieve this Buick will take over as an American liaison to Opel design.
According to World Car Fans / Automotive News: News just in is that General Motors is considering placing Opel badges on some Buick vehicles and then selling them to customers in America. One of the first cars nominated as a candidate for this is the Opel Insignia, say people close to GM’s product plans. It would enter the US as a Buick Regal sedan if this happened.
Susan Docherty, vice president of Buick-Pontiac-GMC, told Automotive News that Opel is one of GM’s brands that could provide her brands with some good product leveraging.
Leave a Reply