Buick’s Chance in a GM/Chrysler World
General Motors and Chrysler parent company Cerberus have spent the last month secretly talking about possible mergers and buy outs between the two automotive giants. At least, they were…until word got out. Now, both companies are being tight lipped about any such discussions. But if financial matters keep going as downhill as fast as they are lately, Chrysler may just jump on GM and buy them out whole. And when something like this happens, some of the employees, and in this case some of the product, will be deleted from a line up. Does Buick have what it takes to survive an automotive company take over?
If this possible merger took place one a few years ago, we’d say no to Buick’s chances. Today, Buick seems to be turning over a new leaf. First, they brought hybrid technology to thier sedan line up. There are also talks of bringing back the classic and highly selling Riviera model, pictures above. It’s decisions such as this that can help an auto maker shine during unclear times. Surprisingly, the Enclave crossover has become one of the make’s best selling vehicles, even in a time of high gasoline prices. Buick drivers are loyal, and despite stereotype not all are over the age of 65. All this design and technology experimentation is risque, and pricey – but risk is part of the game if you want to stay alive, and Buick is turning out all their tricks.
Leave a Reply